UofL, Adidas Reach Agreement Through 2027-2028 Season

08/25/2017 11:20 AM

The University of Louisville announced a renewed sponsorship agreement with Adidas Friday morning.

The deal runs through the 2027-2028 season and is worth $160 million.

As a result, Adidas will “supply footwear, apparel, accessories and marketing support for all 23 of the university’s intercollegiate athletic programs.”

The renewed partnership comes right as Louisville enters what would have been its final year under the previous sponsorship agreement.

UofL has been partners with Adidas since 1998.

“Adidas has stood arm and arm with us through adversity and success,” said Tom Jurich, UofL Director of Athletics. “The biggest winners in our cooperative partnership have clearly been our student-athletes, who are at the focus of all that we do. We are thrilled to be partnered with an enterprise who shares our passion for innovation, pioneering efforts, striving for excellence and simply doing things differently.”

Chris McGuire, Adidas Director of Sports Marketing, was at Monday’s announcement. He spoke about the new agreement as well:

Spectrum News’ Andrew Chernoff and Jody Demling, CardinalAuthority.com publisher, discussed the new agreement on Friday’s episode of Sports Night.


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