EKU ATHLETICS | Colonels, adidas Announce Multi-Year Partnership

05/08/2018 04:03 PM

EKU athletics and adidas announced a new multi-year partnership on Monday.

The 10-year deal results on adidas becoming the “official athletic footwear, apparel and accessory brand of the Colonels.”

It will supply EKU’s 16 varsity athletic teams.

“This is the first-ever, complete, department-wide apparel partnership for Eastern Kentucky University athletics,” EKU Director of Athletics Stephen Lochmueller said in a press release. “This partnership will provide all EKU teams access to the best gear available, provide brand consistency and help connect our fans to our teams. We’re very excited to be a part of the adidas family. Being an adidas-sponsored school will allow our student-athletes access to the highest quality sports apparel and equipment in the world. The magnitude of support that adidas has built into this partnership shows how much they tremendously care about ensuring that EKU student-athletes have the very best.”

Spectrum News’ Andrew Chernoff asked Lochmueller more about the deal during Tuesday’s edition of Sports Night:

Andrew Chernoff

Andrew is a sports anchor and sports managing editor for Spectrum News. He covers sports all across the state of Kentucky for Sports Night, which airs weeknights at 6:30 and 10:30 on Spectrum News. Andrew was a sports anchor and reporter at KFDM/KBTV in Beaumont, Texas for four years before making the move back home to the Midwest. He is originally from Carmel, Indiana and majored in broadcast journalism and political science at Syracuse University.

When he’s not on the air or in the field covering sports, you can likely find Andrew playing golf, watching IndyCar and Formula 1 races, or exploring the state of Kentucky. His favorite sport is open-wheel racing. In fact, he has not missed an Indianapolis 500 since the early 2000s.

Whether he is working sporting events or not, he always loves talking sports. He is a prolific tweeter, so if you want to stay “in the know” about sports in the Bluegrass, follow Andrew on Twitter @ADChernoff. If you have a story idea for our sports team, send it to Andrew at Andrew.Chernoff@charter.com.


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