RGA-group's latest ad: 'Work would be good'

07/25/2011 06:09 AM

The newest ad from the a group affiliated with the Republican Governors Association attempts to personalize the state’s unemployment rate as it depicts two men talking about the stingy job market and their support of GOP candidate David Williams.

This second ad from Bluegrass Prosperity will run for at least one week, according to public ad files with Insight Communications, the parent company of cn|2.

The group is spending $7,840 in the Lexington area, $4,278 in Northern Kentucky, $3,050 in Louisville and $2,730 in the Owensboro/Henderson markets, according to the records.

The ad focuses on the Republican Party’s central message against Democratic Gov. Steve Beshear: that voters need to change the state’s leader because the economy and job markets stink.

The commercial shows two men in a garage setting, talking about Williams for governor.

“David Wililams, huh? He’s too tough to be governor,” one man says as he notices the Williams campaign sign hanging on the garage wall.

“Tough’s what we need. Kentucky’s lost 94,000 jobs,” the other man replies.

The ad ends with the two men looking into the engine compartment on a truck.

“Hey, I can use a job,” the first man says.

“Work would be good,” the other one adds.

The ad follows the Friday release of the latest jobless numbers from the U.S. Bureau of Labor Statistics. Kentucky’s unemployment rate fell again to 9.6% — still above the national average of 9.2% but no longer in the top 10 highest rates in the country.

But an analyst from the Kentucky Office of Employment Training attributed part of the drop to fewer Kentuckians applying for jobs — including some who have given up, if only temporarily, trying to find work.

This ad also in the latest in a summer wave of TV ads in the governor’s race that is coming earlier in the campaign than past races.

Both Beshear and Williams took the the airwaves last week, with Beshear going back up on TV after a few weeks off the air and Williams launching his first general election TV ad.

Bluegrass Prosperity launched their first ad two weeks ago, sticking with the same economic themes seen in its new ad.

The group is backed by the RGA and isn’t limited to Kentucky election finance laws, meaning it’s allowed to tap the RGA’s national campaign bank account to help fund ads.

Independent candidate Gatewood Galbraith is also officially in the November election, having filed his paperwork last week.

-Reporting by Kenny Colston


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