Pro-Matt Bevin super PAC releases online ad with focus on coal

09/23/2015 06:01 AM

With a two minute long web video Fight For Kentucky super PAC joins a line of outside groups and candidates with a message on coal.

The super PAC is backing Republican candidate for governor Matt Bevin in the race, and they’re seeking to put the efforts of the Obama administration to move away from the fuel into contrast in the election.

Matt Mackowiak a spokesperson for the super PAC told Pure Politics that the ad will run on social media platforms with a “low five figure” ad buy. The ad is targeting “coal country,” but is slated to run across the commonwealth.

Watch the ad here:

The ad never mentions Democratic candidate Jack Conway by name, but spends significant time focused on news reports detailing the impact of coal reductions on Kentucky, and the Obama administration’s statements on planned coal facility reductions.

The ad does highlight Bevin’s support of coal power with an interview on the subject of coal with WYMT as well as Bevin’s primary night victory speech.

Mackowiak told Pure Politics, “Kentuckians recognize how serious the threat of the War on Coal is and this new ad puts it in stark terms.”

“Only Matt Bevin will fight everyday to protect Kentucky’s coal economy, with Cap and Trade supporting Democrats like Jack Conway, talk is cheap,” Mackowiak said in an emailed statement.

Kentucky generates more than 90 percent of net electricity generation from coal, but Kentucky’s energy portfolio is starting to swing towards natural gas, because it’s currently cheaper and many power companies are opting to shut down aging coal plants rather than invest in expensive pollution control equipment to help them meet new federal standards.

By the year 2020 it is projected that Kentucky’s energy portfolio will be less than 20 percent coal and 15 – 17 percent natural gas.

Mackowiak said the web ad is the first phase of their entrance into the governor’s race, with TV and radio ad buys to follow.

The group, which is a newer entrant into the race, says they have more than $100,000 in pledges of support and they’ve collected on roughly a third of that to date.

Fight for Kentucky had previously sent GOP donors in the state a fundraising email seeking $1 million in donations by Sept. 15, according to the Lexington Herald Leader’s Sam Youngman

Bevin faces Democratic candidate Jack Conway and Independent candidate Drew Curits in the Nov. 3 election.


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