NRSC uses Kentucky U.S. Senators to portray the GOP as the 'yes' party
06/04/2013 03:43 PM
The National Republican Senatorial Committee is showcasing both of Kentucky’s U.S. Senators in an effort to fight back against the branding of the GOP as the “party of no” with a new online video.
The ad put out by the NRSC seeks to respond to perceived weaknesses within the party as the narrator of the ad explains “It may not seem like it, but we say yes a lot.”
The online video uses clips of five prominent GOP Senators speaking about the Republican party, two of which are Kentucky’s U.S. Senators Rand Paul and Mitch McConnell.
“You’re more important than any political party, more important than any political pleadings or partisan pleadings,” Paul said in a clip used in the ad. “The most important thing you will do is yet to be seen.”
Using both McConnell and Paul speaks to an internal audience by framing the idea that the different factions within the Republican party are not that far apart, according to Western Kentucky University political science professor Scott Lasley.
“The choice of Paul and McConnell shows that the Republican party is the party of both facets the ‘tea party’ and the ‘establishment’ factions and for the party to be successful they need to both work together,” Lasley said in an interview with Pure Politics.
Watch the spot here:
Lasley said the messaging works to speak to the internal audience of the Republican party while also appealing to an external audience of young voters and responding criticism of being the party that always says no. Democrats have worked to brand the GOP with the criticism of saying no to everything in previous elections.
But national Democrats say that the GOP is saying ‘yes’, but to all the wrong things.
“National Republicans and Mitch McConnell are saying yes to scoring political points for themselves at the expense of taxpayers,” Justin Barasky, a spokesman at the Democratic Senatorial Campaign Committee, told Pure Politics. “McConnell and his cronies are saying yes to partisanship and obstructionism, along with a deeply unpopular agenda that would impose devastating cuts to Medicare and Social Security, and provide giveaways to the super wealthy.”
An NRSC spokesperson was unable to be reached before this article was posted. Lasley said the message of the video is all part of a broader discussion that has to do with policy and for it to be successful, it will need to be backed up with substance.
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