New McConnell ad seeks to highlight experience and humanize Senator with personal story of constituent

09/29/2014 02:57 PM

Kentucky U.S. Sen. Mitch McConnell puts his influence on display in a new TV ad released Monday telling the personal story of a Kentucky mother’s mission to get her daughter back after she was taken by her ex-husband.

Dr. Noelle Hunter is the focus of the ad titled “Home” which will air statewide and tells the story of Hunter whose daughter, Muna, was abducted and taken to Africa by her ex-husband.

Hunter explains in the ad that she did not know where her daughter was or if she was still alive after she was taken to another country. The mother details that she reached out the Kentucky senator who worked with the government to get her daughter back.

McConnell’s influence and experience is a central message in the ad as Hunter says “You don’t know how important a Senator’s experience is … until your child’s life is on the line.”

“I reached out to Senator McConnell, and he took up my cause personally. I can’t even talk about him without getting emotional,” Hunter says. “He cares. He cared about me and my children when other people didn’t.”

The TV spot features photos of McConnell with the mother and daughter as they were reunited at the airport when she was brought back to the United States.

Washington Post blog The Fix was first to report on the ad, adding analysis about what the spot does for McConnell moving forward in the election.

From The Fix story:

The words “I can’t even talking about him without getting emotional” are not ones that have ever been uttered about McConnell. That Hunter tears up herself while re-telling the story and then adds that McConnell was at the airport with her when Muna was returned to her mother — a photo is shown of the trio — makes it all the more powerful.

The ad humanizes McConnell in a way that I, at least, thought was impossible. And it suggests that the McConnell team believes the key to closing out his race against Democrat Alison Lundergan Grimes is to not only to keep up the drumbeat that she is a tool of President Obama — particularly on environmental issues — but also to give voters a reason to affirmatively vote for the Senate Minority Leader.

The ad, focused on portraying the message that McConnell cares about his constituents, was released the same day the campaign of Democratic U.S. Senate candidate Alison Lundergan Grimes launched an inititative titled “Alison Cares” aimed at reaching online demographic with stories of why they are supporting Grimes.

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