Massie's first ad -- aired during UK/UofL game -- uses Geoff Davis floor speech as narration
03/31/2012 06:17 PM
Seeking to take advantage of high viewership of Saturday’s University of Kentucky/University of Louisville basketball game, 4th Congressional District candidate Thomas Massie aired his first ad that uses as its narration a 2010 floor speech by the congressman he wants to replace.
The spot for Massie, who is in his second year as Lewis County judge-executive, aired during the first half of the UK-UofL game on CBS in the Cincinnati-television market only. It cost $7,000 for the 30-second spot, Massie said.
“We thought that was a bargain,” Massie said in a telephone interview. “This is bigger than the Super Bowl in Kentucky.”
Perhaps even more notable is that the spot uses the words of U.S. Rep. Geoff Davis, R-Hebron, to narrate. Davis is retiring at the end of the year prompting a rush for the 4th District seat for which Massie and six other Republicans, plus two Democrats, are running.
Davis, though, has declined to endorse in the race, as he told Pure Politics last week.
But in a Nov. 29, 2010, floor speech in the U.S. House, Davis spoke glowingly about Massie as an example of an entrepreneur — a graduate of the Massachusetts Institute of Technology who started a tech firm before returning to Lewis County. Specifically, Davis was making a point about how regulations can impede a good idea, according to the Congressional Record.:
Massie said he didn’t think viewers would assume Davis’ words constituted an endorsement of his candidacy.
“That’s why I was very adamant the date (of the speech) was included,” Massie said. “The congressman made those remarks about me long before the campaign … Congressman Davis was recognizing me as an individual in the 4th District trying to make a difference.”
The Columbus-based Strategy Group for Media produced the ad. It is the same firm that produced commercials for U.S. Sen. Rand Paul’s 2010 campaign.
Also running for the Republican nomination for the 4th Congressional District on May 22 are Boone County Judge-Executive Gary Moore, state Rep. Alecia Webb-Edgington of Fort Wright, lawyer Marcus Carey, business consultant Tom Wurtz, Oldham County School Board member Walt Schumm and teacher Brian Oerther.
So far, only Carey has aired TV ads — one $200 spot on cable earlier this month.
Massie said his campaign already has produced a next ad but said the campaign won’t necessarily be up on the air solidly from Saturday through the May 22 primary election.
“This was a unique opportunity we wanted to take advantage of,” Massie said.
The district includes many U of L fans in Eastern Jefferson County and surrounding areas like Oldham and Shelby counties. And the Northern Kentucky area and the eastern end of the district are filled with UK loyalists.
So while Massie was forthcoming about the commercial, there was one bit of information he held back: which team he was cheering on.
“No comment on that,” Massie said.
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