Lally airs first positive ad -- and negative ad against Yarmuth -- this week

09/27/2010 05:35 PM

Republican congressional candidate Todd Lally launched his two-pronged TV ad strategy on the same day Monday, airing an ad introducing himself and one going after U.S. Rep. John Yarmuth in a spoof of a “greatest hits” album commercial.

Lally’s contrast ad describes the two-term Democratic congressman’s statements  as “a Washington insider’s dream collection.”

“Have your credit card ready because you’re going into big debt if John Yarmuth stays in Washington,” the announcer says.

Ben Smith of Politico called the format of the ad “a clever gimmick I haven’t seen before.” Here it is:

Lally also released an ad introducing his candidacy, which mentions his career in the military and underscores the effect of the economy on Louisville.

“It’s time to stop the spending, cut the debt and bring quality jobs back to Louisville,” Lally says directly to the camera.

A cn|2 Poll last week showed Yarmuth with a 23-point lead over Lally in the 3rd congressional district race. Libertarian candidate Ed Martin and independent Michael Hansen also are in the race.

Yarmuth began running his first commercial last week.

- Ryan Alessi


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