KDP Chair Ben Self expects "power of the people" will help propel candidates this election cycle

05/10/2018 05:16 PM

Kentucky’s Democratic Party chairman Ben Self is a new kind of party chairman, who is trying to bring Democrats in the state back into power using new technology and new ideas.

Self is seeking to use technology to change the political landscape in the state, and he’s had success in the past using the internet in campaigns for Howard Dean and Barack Obama.

“People really expect a different kind of campaign,” Self said. “Traditionally campaigns in the 80’s and 90’s it was really focused on the media and driving your message through that or paid ads, direct mail, but now through Facebook and Twitter, and email and all these other online tools talk directly to voters one-one-one — really changes the dynamic of an election and how it’s run.”

The co-owner of West Sixth Brewery in Lexington, Self is utilizing the lessons learned in high stakes politics, and mixing it with back home tactics on the ground to reach both rural and urban voters.

Candidly, Self recognizes that “there is no way” for Democrats to compete with Republicans in campaign cash. The party chairman points to Republican billionaire Koch brothers as having an influence in the state. Democrats, Self says don’t have to compete with the big-money, because they have the “power of the people.”

“You saw this at the protests at the state house, where there are thousands and thousands of teachers standing up saying don’t continue your war on education,” he said. “What we have to do is use our money and spend it wisely and spend it in the right way.”

Democratic candidates are running in 92 of the 100 districts across the state, and Self says that their candidates are knocking more doors than ever and reaching more of those frustrated voters.

Watch the video below for the full interview with Self.

Republican Party Chairman Mac Brown will appear on Pure Politics next week.


Subscribe to email updates.

Subscribe and get the latest political intelligence delivered to your inbox.