Jack Conway's new ad takes news-style approach to highlight pill task force
10/26/2011 11:05 AM
Democratic Attorney General Jack Conway is taking a newsy approach in his latest campaign ad, which focuses on his involvement in trying to curb the scourge of drugs in Kentucky.
This commercial, his campaign’s third, is the latest ad that mirror’s Conway’s main talking points on the campaign trail. He also has ads touting the management of the office’s budget amid cuts and the launch of a cyber crimes unit.
The ad features Karen Shay, a Morehead, Ky., resident who speaks about losing her daughter to prescription pill abuse.
The ad looks and feels like a TV news package, with short soundbites, a few “b-roll” shots and close up interviews.
The references the pressure Conway and Democratic Gov. Steve Beshear put on Florida Gov. Rick Scott to create a prescription pill monitoring system in his state, which is considered the epicenter of illegal prescription pill deals.
After some debating, Scott did implement a new system. And Conway also has worked with Operation UNITE to help crack down on prescription pill abuse in Kentucky.
But critics of Conway point out that meth labs have increased during his time as attorney general, another drug issue that’s prevalent in the state.
Conway faces Republican Todd P’Pool, the Hopkins County attorney, in the Nov. 8 election.
-Reporting by Kenny Colston
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