It's only Day 2 of Grimes vs. McConnell and ... really?

07/02/2013 02:30 PM

Within 24 hours of U.S. Sen. Mitch McConnell receiving a challenge from a big-name Democratic challenger, the McConnell campaign took over the conversation with an auto-tuned parody video of Secretary of State Alison Lundergan Grimes that has, well, generated a buzz.

The video — titled “What Rhymes with Alison Lundergan Grimes?” — features video of Grimes speaking (mostly clips from cn|2), which the campaign auto-tuned to make a song mocking Grimes.

“We hate to see someone flounder so badly, so we decided to give Alison a helping hand,” said campaign manager Jesse Benton in a statement about the video.

View the video here:

Kentucky political observers nearly tripped over themselves on Twitter to comment on the video.

Joe Sonka of the LEO Weekly was first to tweet about it, as well as his confusion about the context and the approach taken by the McConnell campaign.

Judd Legum, the Editor-in-Chief of Think Progress, was the first to notice that the end of the ad has the five-term senator’s name misspelled.

News outlets also were talking about the video. The website BuzzFeed wrote about it with the headline “McConnell Campaign Posts The Most Bizarre, Catchiest Political Ad We’ve Ever Seen.”

That opinion was shared by cn|2’s own Thomas Beisner after hearing the song in the office.


Subscribe to email updates.

Subscribe and get the latest political intelligence delivered to your inbox.