In GOP primary for agriculture commissioner, Heath and Quarles strike similar tones
05/10/2015 09:22 AM
In the first ads of the Republican primary for agriculture commissioner, Ryan Quarles and Richard Heath are on the air with positive spots promoting their campaigns and urging supporters to turnout on May 19.
The ad promoting Quarles’ candidacy features a common refrain from the campaign: “Field ready and farm tested.”
“We need a serious leader like Ryan Quarles as agriculture commissioner,” a narrator says in the ad. “He’s a dedicated public servant with a proven conservative record.”
The ad uses another common foil in GOP races — President Obama and the federal Environmental Protection Agency.
“Ryan is ready to promote agriculture and fight government overreach,” a narrator says.
The advertisement also promotes Quarles as “pro-life” and “pro-family” in text during the 30-second spot. Quarles’ ad began airing in Lexington on Saturday and will appear in the Louisville TV market on Tuesday.
Quarles, a Georgetown state representative, faces fellow state Rep. Richard Heath of Mayfield in the primary.
Heath also launched ads over the weekend.
Heath’s advertisement, titled “Hands,” was first promoted on social media and features the candidate, who owns Heath Building Material in Mayfield, handling lumber as an narrator narrows in on his hands.
“These hands have plowed fields, raised a family, worked the factory and built a business. And all along they’ve prayed for guidance,” the narrator says.
Beyond the early focus on hands, the ads for Heath and Quarles are similar. Heath also mentions he’ll grow the agriculture economy and fight back against Obama’s “big governing.”
“As commissioner, I will expand upon the great programs James Comer has developed and I won’t be afraid to fight Obama when his big government policies threaten our conservative values,” Heath said in a statement sent to Pure Politics. “My proven experience in building a farming operation, running a small business and being a conservative voice in the Legislature is what Frankfort needs.”
The campaign for Heath says the ad will run statewide, and the ad was produced by Bob Kish of Third Wave Communications.
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