Heiner focuses on faith while Bevin takes outsider approach in latest TV ads

04/28/2015 11:04 AM

Republican gubernatorial hopefuls Hal Heiner and Matt Bevin are taking different tacts in new television ads released on Tuesday.

Heiner’s campaign highlighted his religious faith in a 30-second spot titled “Man of Faith,” the first ad featuring Heiner with his wife, daughter and grandchildren. Bevin, meanwhile, calls himself a “real deal conservative” in his ad, called “Conservative Change.”

The Heiner ad is the campaign’s first to focus solely on religion, although faith has been a key part of Heiner’s candidacy.

The Rev. Bob Russell, the former pastor of Louisville’s Southeast Christian Church, was one of four who signed Heiner’s filing paperwork, and the Revs. Wayne Smith, founder of Lexington-based Southland Christian Church, and Hershael York, pastor of Frankfort’s Buck Run Baptist Church, have backed his candidacy. The Kentucky Pastors Action Coalition endorsed Heiner in January largely based on his support for charter schools.

“When he gets in office he will definitely still hold to his faith, his conservative beliefs,” Jenna Heiner Molnar, Heiner’s daughter, says in her first television appearance in the campaign.

Sheila Heiner, Heiner’s wife, says she’s proud of her husband’s gubernatorial bid because “he loves Kentucky, Kentucky needs change, and I believe he’s the man that can do it.”

The ad can be viewed here:

Bevin, in his ad, touts his credentials as a “real deal conservative” without political ties to Frankfort.

“Bevin isn’t one of the good old boys,” a male narrator says in the ad. “He’s an Army veteran, a real deal conservative.”

The ad targets Common Core educational standards, a frequent source of criticism from all GOP gubernatorial candidates on the campaign trail, and mentions Bevin’s plan “to create more jobs for Kentucky and decrease power and influence for Frankfort” in his Blueprint for a Better Kentucky.

“Insiders have been in control for too long,” the narrator says. “Let’s change that and vote conservative Matt Bevin for governor.”

The spot can be viewed here:

Heiner and Bevin face Agriculture Commissioner James Comer and former Kentucky Supreme Court Justice Will T. Scott in the May 19 Republican primary.

Kevin Wheatley

Kevin Wheatley is a reporter for Pure Politics. He joined cn|2 in September 2014 after five years at The State Journal in Frankfort, where he covered Kentucky government and politics. You can reach him at kevin.wheatley@charter.com or 502-792-1135 and follow him on Twitter at @KWheatley_cn2.


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