Hal Heiner launches super PAC to help GOP state House candidates in '14 ahead of his decision on 2015

01/29/2014 09:37 AM

Louisville businessman Hal Heiner has formed a super PAC to “help communicate the need for change” in the state House that will get involved in targeted state House races this fall.

Heiner told Pure Politics in an interview Wednesday — the day after the deadline for Republican and Democratic candidates to file in the 2014 election — that the group, New Direction Kentucky, will select the most competitive races this fall where Republicans have opportunities to pick up seats. Democrats currently hold a 54-46 advantage in the House.

Heiner declined to say how much he hoped the independent expenditure group would raise and spend on candidates. But he said it would use a range of ad strategies to reach voters in targeted districts, which would require at least six-figures.

The step also makes political sense for Heiner, a former Louisville mayoral candidate who is considering running in the Republican primary for governor in 2015. It allows him to travel the state and help prospective new lawmakers, which could engender loyalty for his gubernatorial bid. However, independent expenditure groups cannot coordinate with candidates, so he will have to remain separated from them.

Heiner, though, sidestepped questions about how the effort could dovetail with his potential gubernatorial bid and declined to say when he planned to announce whether he would run.

Here’s a two-minute clip of the interview with Heiner discussing New Direction Kentucky:

Also serving on the super PAC’s committee are some big-name Republicans, including Stanton banker Jess Correll, Corbin banker Terry Forcht, two former Republican Party chairmen Darrell Brock and Bob Gable, Larry Cox — the former state director for U.S. Sen. Mitch McConnell, Louisville businessman Bill Stone, former state Rep. Alecia Webb-Edgington and two former GOP candidates from the 2011 statewide races, Hilda Legg and Todd P’Pool.

(For more of the interview, watch Wednesday’s edition of Pure Politics at 7 p.m./6 Central on


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