Grimes campaign launches initiative aimed at online demographic with ad from her husband

09/29/2014 11:22 AM

The campaign of Democratic U.S. Senate candidate Alison Lundergan Grimes is reaching out to the online community to show the support behind her campaign through social media and other outlets.

The Grimes campaign released a statement Monday morning about the new initiative called “#AlisonCares” which is aimed at encouraging voters of all political affiliations to show their support for the candidate by “submitting letters to the editor, sharing photos and videos online and using the hashtag #AlisonCares on Facebook and Twitter.”

The initiative was kicked off with a video of Grimes’ husband, Andrew Grimes, because the campaign said in a statement he knows how much the senate candidate cares about the state as he “knows her better than anyone.”

In the online video, Mr. Grimes says his wife cares about the state of Kentucky and its residents, listing groups like women, the middle class and students.

“She’s the strongest fighter I’ve ever seen, and she will fight for Kentucky families in Washington, where they have not been fought for in a long, long time,” Grimes says. “I’m not voting for Alison because she’s my wife and my best friend, I’m voting for Alison because she cares about Kentucky and Kentucky needs Alison.”

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