Democrat Neville Blakemore takes on Marvel persona to battle lotto and pension villains

05/08/2015 08:36 AM

The race for state treasurer may get bottom billing in the most exciting races to watch, but the Democratic money-leader in the five-way primary is making a splash with a comic-book-style first television spot airing statewide Friday.

Capitalizing on the Marvel movie craze which features summer blockbuster heroes like Captain America, The Hulk and Iron Man, first-time candidate Neville Blakemore dons his own superhero outfit in the ad to “be a watchdog for the lottery funds.”

Blakemore also promises to “stop bad tea party ideas to radically cut teachers’ pensions.”

“Kentucky does not need a superhero as Treasurer. We need someone who is willing to do the work. I’ll get things done in an efficient and transparent way so that Kentucky taxpayers know where their tax dollars are going.” Blakemore said in a statement.

The ad opens on a heavily colored cinematic shot of the state Capitol, with Blakemore soon appearing in a superhero-like leather trench coat and dark sunglasses. The creative 30-second spot is airing in the Lexington, Louisville Bowling Green, Paducah and Owensboro media markets with a focus on broadcast affiliates in the first buy of more than $200,000, according to Blakemore’s campaign.

“We don’t need a superhero as treasurer, but we could use someone who has grown a local small business like I have,” he says in the ad.

Blakemore is the executive chairman of Great Northern Building Products in Louisville, a company which rapidly grew via acquisitions under the candidate.

See the full ad here:

Blakemore faces Rep. Jim Glenn of Owensboro; Daniel Grossberg, president of the Louisville Young Democrats; former Rep. Richard Henderson of Mt. Sterling; and Rep. Rick Nelson of Middlesboro in the May 19 primary.


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