David Williams takes personal approach in new ad by focusing on father

07/19/2011 07:31 AM

Republican candidate for governor David Williams will make his TV ad debut of the general election this week with a commercial showing Williams focusing on his father rather than policy.

The ad will run starting Wednesday through Sunday in Northern Kentucky, costing the Williams’ campaign almost $4,000, according to public ad files with Insight Communications, cn|2’s parent company.

Luke Marchant, Williams’ campaign manager, confirmed that the ad also will run in Paducah, Bowling Green, Louisville and Lexington markets. Marchant declined to reveal the size of the ad buy in those markets.

In the spot, Williams talks directly to the camera about his late father, a former Cumberland County clerk.

“He was the best man I ever knew, and I spent my life trying to live up to the standards he set. Some days I have met those goals, and others I have not,” Williams says in the ad.

Williams, the state Senate president, goes on to say he has tried to help better education and the economy for Kentuckians and that he is running for governor to make the state a better place.

Fathers, like the economy, have been a running theme in summer ads in this year’s governor’s race. Williams’ opponent, Democratic Gov. Steve Beshear, prominently mentioned that his father and grandfather were preachers in his first commercial.

Williams’ ad follows two new spots that Beshear launched earlier in the week dealing with economic development. Meanwhile, the Republican Governors Association affiliated group, called Bluegrass Prosperity, began airing ads in support of Williams last week.

Williams and Beshear are joined by independent candidate Gatewood Galbraith in the fall gubernatorial election.

-Reporting by Kenny Colston


Subscribe to email updates.

Subscribe and get the latest political intelligence delivered to your inbox.