Bill Johnson to air 15-second ad that highlights background, ID at polls idea
10/26/2011 07:52 AM
Republican candidate for secretary of state Bill Johnson changed strategy and will air 15-second TV ads starting Saturday that highlight who he is, as well as his proposal to require voters to show identification cards at the polls.
Johnson had planned to air radio ads but said he changed his mind upon the the advice of friends and consultants.
Johnson, who had more than $40,000 on hand on his Oct. 7 campaign finance report, said he will be airing the spots in Bowling Green, Paducah and Evansville broadcast stations starting Saturday. And he said next week he will go on the air on WYMT in Hazard.
The 15-second spot “allows me to double the buy,” Johnson said, noting that ads are bought in 30-second chunks. Johnson split the cost of those 30-second time blocks with Republican candidate for attorney general, Todd P’Pool.
P’Pool and Johnson share the same media consulting firm, the Strategy Group for Media out of Columbus, Ohio.
Johnson faces Democratic candidate Aliison Lundergan Grimes, who had more than $350,000 on hand, according to her Oct. 7 campaign finance report. Grimes began airing a humorous introductory ad featuring her grandmothers last week.
“I’m sure her grandmothers are proud of her. They should be. Anyone who puts themselves out there for public office deserves respect,” Johnson said. “I just think it’s more important given where we are to focus on experience and issues.”
Johnson said he doesn’t plan to attack Grimes in a commercial unless she criticizes him first but added that he didn’t expect the race to turn nasty.
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