Beshear, tourism officials will promote Kentucky during England trip

06/12/2015 05:31 PM

Gov. Steve Beshear will leave for England on Wednesday, joining officials from the state tourism cabinet and local agencies to promote Kentucky to British travel agents and journalists.

The Tourism, Arts and Heritage Cabinet announced the trip Friday, with Beshear and first lady Jane Beshear set to return June 21.

Cabinet officials and representatives from convention and visitor bureaus in Louisville, Lexington and northern Kentucky are scheduled to attend the trip in promotion of the $13.1 billion Kentucky tourism industry, according to the release.

“We requested the Beshears join us because with the Breeders’ Cup coming to Kentucky and a Triple Crown winner from Kentucky, this is a great time to be telling international travelers about the Bluegrass State,” Tourism, Arts and Heritage Secretary Bob Stewart said in a statement.

“The United Kingdom sends the most overseas travelers to Kentucky and we want to help that market grow. A recent travel forecast from the U.S. Commerce Department indicates continued growth in international visitors through 2020.”

Beshear will also visit Ascot Racehorse during the tour, according to the release.


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