Beshear's new ads stick with jobs theme on the heels of RGA commercials

07/18/2011 07:30 AM

Seeking to continue burnishing his economic credentials, Democratic Gov. Steve Beshear is airing two new job-creation themed ads a week after the Republican Governors Association launched its TV campaign against the governor.

Beshear, who has been the only candidate so far with TV ads, wasted little time after a RGA-affiliated group called Bluegrass Prosperity began rolling out a“statewide ad”: advocating for Republican candidate David Williams and highlighting Kentucky’s unemployment rate that is among the highest 10 in the nation.

Beshear’s new ads don’t mention Williams and instead continue to focus on the economic themes prevalent in his first two commercials that ran in late May and throughout June.

One of the new ads, titled “Jobs,” shows Beshear and his running mate, former Louisville Mayor Jerry Abramson, in a factory settings. The two alternate talking from two different factories. Beshear talks in one workplace on the left side of the screen, while Abramson speaks from a different one on the right.

Beshear opens by saying Kentucky needs more jobs and talks about using economic incentives to lure businesses to Kentucky during his first term as governor.

The ad ends with Abramson and Beshear shaking hands across the screen.

The second ad is meant to highlight state economic incentives, which Beshear has touted as being essential to creating and luring jobs to Kentucky. Beshear successfully pushed for a package of economic incentives in 2009.

The ad features testimonials from business owners and employees about how Beshear’s push for more economic incentives in 2009 is helping create and retain jobs.

Beshear again uses a factory setting as the ad’s backdrop. The commercial ends with the same way his second ad did — with Beshear saying “leading by example is what being governor is all about.”

The ads are running statewide, with Beshear’s campaign spending $8,302 starting Monday and running through July 31 in the Owensboro area. Beshear is spending $24,322 in Lexington and $28,752 in the Louisville cable market during the same time period, according to public ad files with Insight Communications, the parent company of cn|2.

That means Beshear is spending more than $60,000 on two weeks of ad buys on Insight.

Beshear is running for re-election with Abramson against the Republican ticket of Williams and Richie Farmer and the independent slate of Gatewood Galbraith and Dea Riley.

Williams’ campaign manager, Luke Marchant, e-mailed this response to Beshear’s ads.

“Watching Steve Beshear and Jerry Abramson brag about supposed job creation is like watching two foxes explain to a bunch of chickens what great services they are rendering to the coop,” Marchant said. “The fact is Kentucky has lost tens of thousands of jobs under Beshear, and Louisville was ranked one of the worst cities in America in which to find a job under Abramson … “

-Reporting by Kenny Colston


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