Beshear's ad seeks to define incumbent and inocculate against high unemployment criticism

05/23/2011 06:30 AM

Underscoring the challenge of running for re-election during a slow economic recovery, Democratic Gov. Steve Beshear opened the general election campaign with a commercial Monday that seeks to define him as a leader striving to create jobs.

The 30-second spot opens with Beshear and first lady Jane Beshear sitting on a bench in Dawson Springs, where the governor grew up.

“We see families struggling in towns just like this all across Kentucky,” Jane Beshear says.

“That’s why I’m working to create jobs and to make Frankfort live within its means,” the governor says next.

“Steve tries to bring people together,” says Jane Beshear next.

“But I’ll take on anyone to do what’s best for Kentucky,” the governor adds.

Beshear’s campaign purchased $90,000 worth of air time on cable for the next three weeks, according to public ad files at Insight Communications, the parent company of cn|2.

Here is the ad:

Republicans have sought to describe Beshear as a governor without a plan as the state lags behind others in recovering from the economic downturn.

With an unemployment rate of 10.0% in April, Kentucky is one of only seven states with double-digit jobless rates.

- Ryan Alessi and Kenny Colston

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