Award-winning MLB executive to head UK Marketing
02/23/2015 09:28 AM
Former Major League Baseball (MLB) executive Paul J. Archey is returning home to his native state to lead a new marketing effort between the University of Kentucky and JMI Sports.
Archey will be president of UK Sports and Marketing, a branch of JMI Sports that will serve as an extension of the university to develop relationships with sponsors, fans, alumni, and students through broadcasts, sponsorships, and other activities.
The move is part of a recently-announced 15-year, $210 million multimedia rights agreement between UK and JMI Sports that will extend beyond athletics to incorporate the entire university.
“We are thrilled to have someone of Paul Archey’s caliber at the very highest levels of the sports world bring his sophistication and talents to Kentucky,” said Mitch Barnhart, UK’s Director of Athletics. “Paul’s decision to come here reflects his commitment to Big Blue Nation, and it illustrates the high-level commitment JMI Sports has made as our long-term partner.”
Archery, a native of Greenup, Kentucky, took over MLB’s international operations in 1999 and helped expand its global broadcast exposure to over 200 countries. He has also served as the president of World Baseball Classic, Inc., chairman of the Australian Baseball League, and head of MLB’s owners International Committee.