3 most important takeaways from the JMI Sports deal

06/23/2014 07:00 PM

Monday’s announcement of a new multimedia deal with marketing giant JMI Sports was followed by much discussion about its meaning.

According to UK Athletics Director Mitch Barnhart, the three biggest take-ways from the $210 million deal include:

  • building a network for Kentucky fans to remain connected to the successes and accomplishments of the university, as well as exposure for Wildcat athletes
  • addressing capital needs, which can now be funded using a $29.4 million signing bonus over the first two years
  • creating a self-sustaining university that includes a healthy working relationship between Athletics and Academics

Barnhart says the partnership announced today is crucial to the growth of the university.

Here’s what this could mean for a new and improved arena:

Here’s the full discussion:


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